The Knot | Registry Store
Solutions for Covid shipping delays on The Knot Registry Store.
My role
Senior Product Designer
Responsibilities
Product Strategy • UX Design • Experimentation • User Research
Goals
Help couples understand the stock availability issues
Help couples create useful registries for their guests
Reduce abandonment of registries
THE OPPORTUNITY
Maintaining shopper confidence in an unpredictable inventory landscape
During a period of severe retail inventory disruption, out-of-stock rates reached as high as 70% across portions of The Knot Registry Store. Couples were abandoning unavailable items rather than replacing them, leaving registries incomplete and reducing the likelihood of gifts being purchased.
We identified an opportunity to provide more proactive guidance throughout the registry experience, helping couples adapt to inventory changes while maintaining confidence in their selections.
PRODUCT DIRECTION
Delivering the right guidance at the right time
We developed a more personalized approach that adapted guidance based on inventory status, registry context, and proximity to the wedding date.
Based on our proprietary data, we know that guests are most likely to shop from a couples registry within 3 months of the wedding date.
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SOLUTION
Helping couples with personalized recommendations
We redesigned the inventory experience across the registry journey by:
Making in-stock alternatives easier to discover
Introducing inventory-aware filtering
Refining replacement recommendations & timing
Adapting guidance based on proximity to the wedding date
Validating the approach
We conducted usability testing to understand how couples react to different inventory messaging strategies. While references to COVID-related supply chain disruptions had little impact on user perception, participants consistently found proactive guidance and replacement recommendations helpful. This reinforced our decision to focus less on explaining why there are inventory issues and more on helping couples take helpful action.
“You're are trying to make it as stress-free and simple as possible…trying to save me time and help me with my wedding planning. It makes me feel like y’all actually have my back.”
IMPACT
Improved registry health during peak inventory disruption
+16–20%
increase in adds from the replacement carousel
+15%
increase in average number of in stock items per registry
+30%
increase in removal of unavailable items within 3 months of wedding